Nissan and Chrysler Become Close Partners
In perhaps a very unsurprising development, Chrysler and Nissan have
announced that they will be undergoing model sharing and will leave the
door open to extensive product sharing plans. In this new plan, Nissan
will allow a Chrysler designed compact car to be built at a Nissan plan
in Japan based on a Nissan platform, presumably the Versa chassis.
Likewise, Nissan will be allowed to manufacture a full-size truck based
on the Ram platform in their Mexico based plant.
This
partnership provides a solid deal for Chrysler and Nissan. Nissan needs
a bold new full-size truck to stay competitive in the truck market,
especially as more consumers think twice about their purchases with
rising fuel prices. Their Titan pickup was a late comer to the market,
and has struggled with numerous issues to continue to lure buyers away
from competitors. , and some say this could lead to another brand under the
Renault-Nissan umbrella.
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Tags: author joe, car dealers, chassis, chrysler, compact car, consumers, fuel prices, japan, marketing firm, mexico, nissan, nissan nissan, orange ca, partnership, renault, renault nissan, titan, tk carsites, umbrella
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